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Problem
MyCareerGate needed to position their offering more clearly, as the concept had not been fully understood until then, and they aimed to reach both new talents and companies.
Solution
For MyCareerGate, a comprehensive strategic repositioning was developed to unlock the full potential of the company. The focus was on targeting a defined audience with a specific need: experienced professionals and executives seeking visibility and career development.
Together, a growth strategy was developed and implemented step by step – including clear communication of offerings and services, a revised brand message, and a design overhaul through the new website, which visually supports and strengthens the new positioning.
The new positioning has refined our offering and laid the foundation for sustainable growth. Thanks to the clear strategy and understanding of our target audience, we were able to position MyCareerGate much more sharply in the market.
Jean-Philippe Spinas
How does a platform become a clear answer to a real need?
Dienstleistungen
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