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Company Positioning

So that you are understood.

We carry out data-based analyzes to precisely understand your position on the market and get to know your target group in detail. We analyze you, your market, and your offer in order to position you clearly on the market.

A competitive analysis is crucial to defining your position in the market. We support you in identifying your competitors and analyzing their strengths and weaknesses. Based on this, we can clearly define the offers together.



In order to effectively address your target group, it is important to understand them in detail. We support you in finding and defining your target group(s). Together we create specific customer profiles that serve as the basis for effective marketing measures.

Target group analysis

To develop an effective marketing strategy, it's crucial to define your company's desired personality. Together we will work to identify your core values and determine the emotions you want to trigger in your target group.



Identifying your unique selling points is an important step in standing out from the competition. We'll help you discover what makes your business unique and how you can effectively use those characteristics in your marketing strategy.



We analyze your current services or products to ensure whether they align with your strengths and the needs of your target customers. We then evaluate how effectively your offer is communicated and positioned on the market.

Market fit


We identify promising market segments and opportunities by assessing market trends, customer needs and competitive activities in order to uncover and strategically address untapped potential and growth opportunities.

Market potential identification

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